How major Cities are Branding Themselves

Jacksonville breweries

The daunting task of branding a city

Individuals and items are brands. Be that as it may, this idea emphatically applies to urban areas too.

Since the mid 2000s, numerous urban areas have perceived the significance of building up a brand picture, expanding the possibility to draw in inhabitants, reinforce business, and lift tourism. At the point when a city can make a brand for themselves, they are executing Place Branding. Inside the most recent decade, numerous urban areas have influenced intense moves to redesign their present image to animate speculation and development.

Like most standard promoting efforts, marking or rebranding a city requires a lot of thought and thought. Tragically, numerous urban communities that endeavor to rebrand don’t complete adequate due steadiness and research. As indicated by Forbes, an alarmingly high number of marking efforts fall flat (86% to be exact). All things considered, there are some prominent victories too. We will talk about them so you can show signs of improvement thought of how you can lead your marking or rebranding effort.

A fruitful marking effort can transform any city into an appealing goal. Once propelled, fruitful crusades will restore their urban communities, drawing in individuals to visit, live and work. A solid character is essential in a rebranding effort, particularly while contending with different goals for open consideration in business and tourism or re-propelling a city after a recovery activity.

There are numerous incredible and well known urban communities that have built up their image naturally. Paris is viewed as the ‘city of affection’, while Hong Kong is well known for exchange. When marking a city, it’s relatively difficult to exemplify a city’s image inside the limits of a solitary word. This is on account of most urban communities are multi-dimensional, as well as always showing signs of change and advancing. In this way, much of the time, attempting to create city marks artificially or misleadingly is frequently a dangerous recommendation and, on occasion, pretentious business. All things considered, a few urban areas have been extremely effective at it. For instance, New York with its “I Love New York” crusade has been exceptionally compelling. The same can be said in regards to Glasgow, which utilized a comparable way to deal with marking.

Albuquerque, New Mexico

Albuquerque has endeavored to execute its extensive marking system. While the TV arrangement ‘Breaking Bad’ has been the principle affiliation when individuals consider Albuquerque, the city has imagined being well known for significantly something other than Walter White, design and workmanship, hot air inflatables, and wineries. Their essential objective and inspiration for rebranding are to build up a solid brand picture that spotlights on unassumingness, receptiveness, and advancement.

Tim Keller, Albuquerque’s leader, has noticed that group endeavors have figured out how to make an appropriate domain in the current past that associates ability with the most reasonable assets while giving them the help and apparatuses they require to develop. The city is getting progressively perceived as a significant rising city for an assortment of new companies on a national scale. Albuquerque has amicable individuals, ease of living, access to awesome pioneers and first rate offices and innovation. The city is a perfect purchase for new businesses and inventive masterminds and an awesome area for development.

New York City, US

New York City is effectively one of the world’s biggest marked urban communities. On account of New York’s picture, the brand key is heading and joining. The marking is driven, to some extent, by the blend of varied and assorted, extending from craftsmen to speculation financiers, and everybody in the middle. Every one of them, regardless of their age, sexual orientation or statement of faith, have what it takes to understand their fantasies and desire, if they put their psyche to it. Yet, this equitable begins to expose what’s underneath of what New York genuinely brings to the table.

New York City radiates a “can-do” and inspirational state of mind, which shows in everything running from amazing client benefit (which could conceivably be snide) to transcending high rises. This special mix is so excellent and respected that it is flawlessly marked on nearly everything from an espresso mug to a baseball top.

Throughout the most recent quite a few years, New York City has utilized various crusades so as to ask people to reexamine and evaluate what they (and their city) are about. The sources of “I Love NY” are dug in the mid 1970s. This was the time when this city expected to ingrain pride and incentive in itself. This was done to advance NYC was a place you might want to visit, live in, and turn into a piece of.

Amsterdam, Netherlands

Amsterdam is another city that had a positive result from put marking. I Amsterdam is both a witticism and in addition a trademark. It was acquainted in 2004 with rebrand the city as a developing center point for voyagers and organizations, and to ingrain a feeling of municipal pride. You will see the enlisted logo embellished on an assortment of vacationer buys, from mugs and shirts to sacks and pencils.

The logo is found in ‘Instagram-prepared’ and expansive scale open establishments all finished town. The idea is smart, yet straightforward like the ‘I adore NY’ battle and is certainly digging in for the long haul.

As should be obvious in the video underneath, the ‘I Amsterdam’ battle ingrains the drive and feeling of having a place with a group of people, who are energetic about the place they live, learn, work, and play. The objective of the battle is to indicate how various and comprehensive Amsterdam is, all while at the same time attempting to develop their tourism area.

Liverpool, United Kingdom

Liverpool is another effectively marked city. A city known for its nautical ports, Liverpool was experiencing social and monetary hardship in the 1980s. The arrangement? Rebranding Liverpool to reestablish it as a best financial goal. In doing as such, Liverpool has flourished, with clamoring with bars, a cutting edge waterfront, and turned into a best money related and retail center. It is a city that takes into account everybody.

Regardless of whether on a business outing or individual outing, all sightseers should know where the pulse of a city is. That is precisely what you can get from Liverpool, alongside shocking engineering, a rich history, and a solid feeling of pride.

How to Brand a City or Rebrand a City? All in all, how would you mark or rebrand a city? Here are a few elements to remember:

Clear Objective

When setting out on a marking activity, it is key to know precisely what you are endeavoring to accomplish and the particular results you are searching for from your marking or rebranding technique. These points and targets ought to be ubiquitous and clear to permit key partners for the city settle on auspicious and powerful choices.

The objectives of a marking technique can be different. For instance, one target can be to draw in significant interests in the city, while the other could involve changing run of the mill observations individuals have shaped about the city. A shrewd thought is to consider different urban communities or states that have figured out how to effectively accomplish comparative objectives by means of a marking or rebranding activity and afterward utilize them as a benchmark for your exercises.

Your Audience Knowing your intended interest group is basic. In spite of the fact that it is perfect to have the whole world as the intended interest group, we as a whole realize that it will be almost difficult to think of a marking methodology that can engage everybody. It is vital to streamline the particular gatherings of individuals that you might want to target and afterward organize them based on significance.

The following stage is to explore and ask your group of onlookers what it is they are looking for and how they see the applicable city. Will your city have the capacity to take into account their particular needs and inclinations successfully? When you make sense of your gathering of people, you may settle on the most reasonable channel to achieve these gatherings, and devise a more proficient and successful marking procedure.

Know the City

If you need to make the perfect or most engaging “persona” for a city, it is indispensable to first know and comprehend your city as it exists today. This may involve recognizing all the positive perspectives connected to the city and additionally the negative ones. So also, it is imperative to decide how these discernments and thoughts have changed or developed generally. You ought to have the capacity to answer inquiries, for example,

– What are the different pictures that struck a chord at whatever point you hear the name of the city? – What are a portion of the key focal points or advantages that your city can give to the objective market?

In utilizing this data, you will be better put to conquer any hindrance between the way individuals at present see your city and how the ‘ideal city’ is seen.

At last, comprehend what the fate of the city will resemble. Make a rundown of significant objectives and following stages that your city is arranging. Talk with your group of onlookers and see what bids to them the most.

Benchmarking The achievement of any marking or rebranding activity can be checked just when there are particular parameters or benchmarks to gauge achievement. It is imperative to have these benchmarks set up; more critically, benchmarks must be practical and have a sensible time period for finish.

A few cases of parameters to keep can include: – Total Net Impressions of the brand in the brains of the shopper: This can be difficult to quantify, yet is disputably a standout amongst the most imperative snippets of data from any marking effort. – Return on Investment, combined with development over x years: Branding a city isn’t care for marking an online business stage. A few urban communities may not see their arrival on speculation for quite a long time. Jacksonville is a city that has branded itself recently as a fun city with fantastic breweries and hip restaurants. And also you will need to learn how to drive in Jacksonville. So, the city should screen certain things, for example, business grants, development in home deals, mark recognition through social conclusion, and that’s only the tip of the iceberg…

It is likewise indispensable to guarantee every single key partner concur on the meaning of progress. You ought to dependably utilize reliable measurements keeping in mind the end goal to quantify it. You should likewise fuse some level of slack or adaptability. This would give both you and the chiefs some space on the off chance that you need to move your concentration or bearing at any point.

A Discussion on Darwin

evolution darwin

Darwin, Evolution and the Implications

Ever since Charles Darwin published his book The Origin of Species, there has been a great debate in the fields of religion and science. The side that Michael Behe and Fred Hoyle support states that there are holes in the theory of evolution and that science points to and intelligent “creator” or “designer. The other side, supported by Philip Kitcher affirms that Darwinian evolution is true science. This debate over the origins of humans is a relevant rhetorical situation in the realms of science and religion today. Michael Behe, author of “Molecular Machines: Experimental Support for the Design Inference” is a scientist whose research supports the theory of Intelligent Design or ID.
Proponents of ID use scientific evidence to support their concept of an “intelligent creator” who designed life. Behe uses a term called irreducible complexity. He states that there are components in life that could not have developed through evolution because one part is not missing, the system will not function. Behe cites the immune system and the bacterial flagellum
as examples of irreducible complexity. Critics of ID label it as modern day Creationism. Fred Hoyle, author of “Born Again Creationism,” is a proponent of Darwin’s theory of evolution and believes that Intelligent Design has no scientific evidence for support. Hoyle acknowledges that there are indeed holes in the theory of evolution. When Darwin wrote The Origin of Species in the 19 th century, biochemistry and molecular biology were unexplored topics
in science. Scientists have not yet uncovered the puzzle of evolution from a microbiological perspective. It is unknown how features such as the bacterial flagellum evolved, but Hoyle states that this is not enough to conclude that it was designed by an intelligent being. To support Darwin’s theory of evolution, Hoyle explains the remarkable similarities in DNA between seemingly unrelated members in the circle of life. The debate over the validity of Intelligent Design will surely be a predominate issue in the scientific community for many years to come. There are many credible scientists who are not religious fanatics that strongly support the theory of intelligent design. At the same time, there are volumes of research and hundreds of years of testing that supports the theory of evolution as proposed by Charles Darwin. Evolutionists do not believe that it is possible to jump to the
conclusion of intelligent design without sufficient research on the topic of molecular evolution. Only time will tell what will be considered as science and what will fall by the wayside.

Outcasts United Book Review

Warren St. John is author of national bestseller Outcasts United, a tale of a soccer coach’s determination to unify her team of refugees with life in America. The small town of Clarkston, Georgia struggled to adjust to the change happening so quickly as more and more refugees were relocated
there. The accomplished author came to speak to students and staff.
As an author, St. John explained how gratifying it was for him to get to speak to college classes forced to read the book rather than the usual crowd of people in book stores that read his book by choice. He hoped reading this heartwarming book causes students to look differently at the world
around them. By learning about the challenges refugees face while adjusting to life in America, he hoped students would change their view of outsiders and understand what they face because they are ‘different.’ St. John explained how his journey with the Fugees and their coach Luma Mufleh colored his view of the world. “No one should have to feel like they’re different just because others are afraid of him/her,” he stated. He practiced relational leadership. Working firsthand with the refugee children on the soccer teams as well as their families empowered him to lead others to accept and welcome outsiders.

He also explained, just because a person isn’t a natural leader does not mean they cannot get involved and make a difference. By relating freshman year in college to life in Clarkston for refugees, we could relate to how refugees must feel upon entering the country. Both types of ‘newcomers’ feel scared and lonely as they try to make friends and figure out their place in the world they have just entered. Joining a club or finding ways to relate to the people around you is a sure way a person can start to feel comfortable and secure.
Warren St. John empowered the audience to become leaders that welcome strangers and appreciate what every individual has to offer despite any differences.

From Poland to America – A Family History

map of poland

Family History Essay

Although I think of myself as a full-blooded all-American college student, the reality is that I am the descendent of immigrants.  At one point my ancestors made a leap of faith to come to America and start a new life for their families. A major influence in the immigration to America both today and hundreds of years ago is the opportunity for jobs and money.  (““) A Mexican immigrant to America today is not so different than an Irish immigrant who came on a boat in 1900.  In this essay, I will focus on the migration of ancestors on my mother’s side from Poland to America as well as detail the often-unaddressed fact that the European states were, at one point in history, formed by immigrants.

According to Zbigniew Celka, the first people to civilize the region that is now called Poland were a tribe of people known as the West Slavs.  During the 6th century, the Slavic peoples began to split into three distinct groups: South Slavs, East Slavs and West Slavs, and dispersed from their homeland between the Vistula and Oder Rivers.  The West Slavs expanded into mostly abandoned land forming a region that is roughly the dimensions of modern day Poland.  The many tribes that inhabited the land were eventually united by a tribe called the Western Polans sometime during the 10th century and formed the state that would one day be modern day Poland.  (Celka 4-5)  This source from Celka is a very detailed research paper done by a student so I can be sure that the information is accurate because of the wealth of sources that the author has cited.  When thinking of European states such as Poland, many people assume that the native people have been there for an indefinite amount of time.  They fail to realize that there was a process that brought the Polish people to Poland hundreds of years ago.  Just as the Slavic peoples expanded into new land, my ancestors traveled to a new land because of a combination of push and pull factors.

Although my family does not have exact records that detail when my great grandparents came to America, my mother is relatively certain that they made the voyage between 1910 and 1913.  Since my mother’s mother died when she was at a young age, my mother could only tell me about her father’s ancestors from Poland.  In analyzing the history of Polish migration to the United States, there are three distinct waves of immigrants with each group leaving for different reasons.  My ancestors would have fallen into the first wave, which took place from the late 19th century up to the start of WWI.

During this first wave of migration, Poland was not a sovereign state.  By the end of the 18th century, the weakened Poland had been split up into partitions between Russia, Prussia and Austria.  (Jones)  I find it amazing that even though my ancestors did not technically have their own state, they held their Polish identity close to heart.  Because of the partitions, Poland was not stable economically or politically and many people were struggling to survive.  My grandfather’s parents were called “za chlebem” immigrants, which literally translates to “for bread.”  (Urban-Klaehn)  My ancestors were pushed from Poland because of political instability as well as mass poverty and famine.  They knew that somewhere, they could find a better life.

In order to protect themselves and their land from invasion the West Slavs allied themselves with other tribes, mainly the Polanie.  Eventually the West Slavs and the land that they inhabited were known as Polania which eventually transformed into what is known as modern day Poland.  While Poland was being formed, the South Slavs also were creating a kingdom which they called Little Poland.  Under the rule of Casmir I the kingdoms joined and succeeded in fighting off invaders and creating a strong state.  Fast forward to the 18th century, Poland had fallen into political and economic turmoil. Poland was split into three partitions by Austria Prussia and Russia.  When my ancestors immigrated to America, Poland was not an independent state.

For my grandfather’s parents, Mary and Joseph, America was the place to start a new chapter in the family history.  For them as well as millions of other immigrants of the time, America was a land of “streets paved with gold.” (““)While European economies became stagnant, the American economy was booming and looking for large quantities of cheap labor.  According to my mother, Mary and faced hard times economically in Poland.  It was not the place that they wanted to raise a family; they needed economic security.  They chose to travel to Bethlehem, Pennsylvania because of the steel mill industry that was established there as well as availability of plentiful and cheap housing. Joseph easily found and unskilled job in the steel mill and Mary was able to find work in a cigar factory.  The jobs were dangerous and low paying by our standards, but they were a blessing to my ancestors.  The money allowed Joseph and Mary to raise a family and give opportunities to their children that they would have never dreamed of in Poland.

The story of my family is not a unique case.  According to Jagoda Urban-Klaehn, there are millions of Polish people living in the United States today.  In fact, there are 855,526 Polish people just in the city of Pennsylvania. (Urban-Klaehn)  In my research for this essay, I have learned that although I consider myself American, I am also the product of a chain of events that began across the Atlantic Ocean.  There are literally millions of people who have the same exact history that I do.  Now, it is my turn to make the choice.  Will I stay here in America or migrate to a new place and extend my family even further across the world?  The possibilities for my future and the future of the family lie in my hands and only time can tell what will happen.

-Burns 2018

What is Taste? A Cultural Analysis

Kant philosophy

One of the hardest words in the English language to define is taste.  The definition has been wrestled with and torn apart for centuries but still nobody knows what it means.  There are two schools on the idea of taste.  The first believes that taste can be standardized and objectified.  The second believes that taste is not something that can be measured or standardized by any means and that it is completely in the eye of the beholder.  I say that taste has taken on new definitions and implications in the 21st century and that has changed the definition of taste 180 degrees from the philosophies of Kant and Bourdieu.

The late philosopher Immanuel Kant attempted to answer the question of taste in his essay The Critique of Judgment.  I think that Kant’s ideas sound good in theory but are impossible in practice.  One of Kant’s major topics is that taste must be separate from all personal bias.  In order to achieve a “pure judgment of taste” the critic must be impartial to emotions and purpose of the work, in other words, disinterested.    A piece of government propaganda cannot be aesthetically beautiful because it was born with the purpose to persuade.  Pure art should have no purpose; it should simply be.  I disagree with Kant on this point.  I believe that the purpose of art is to convey an emotion in the mind of the beholder.  If a piece of art fails to do this then why even create it?  The purpose of art is to be enjoyed and savored, not robotically examined.

Everyone knows that in our world there is a gigantic variety of tastes to be found. Whether it’s in food, music, movies, or anything that can be judged, all people have a great difference in their personal judgment of material things. Great thinkers and philosophers, particularly Hume, Kant, and Bourdieu have attempted to answer the detailed and complex question of whether taste is something that can be judged, instead of it being a concept that is
completely relative to an individual. When David Hume wrote his On the Standard of Taste, he set out to prove that there are absolute standards of taste (as opposed to it being completely conditional to each human), and that some people have finer tuned and more exquisite preferences than others. He opens the paper by saying that “it is obvious” that there is a gargantuan diversity of tastes between people and stresses how this variety is even “greater in reality than in appearance.” Hume then strategically talks about the opposing position to his view, telling us that some thinkers would believe that taste is something that could never be judged, because at its core level taste relies on each persons preferences.

There are many things that are considered pleasurable.  Musical notes, the color green, flowers, all are pleasing to the senses but, according to Kant, they are not beautiful in themselves.  Kant proposes that it is not the individual parts that make something beautiful, but the “delineation” or form of the individual components.  In the words of Kant, “ a pure judgment of taste has for its determining ground neither charm nor emotion-in a word, no sensation as the material of aesthetic judgment.”  One must put all charms aside and look only at the form in order to recognize pure beauty.  Although his first point is almost irreconcilable to me, I do believe with Kant on this point.  The form of a piece of art is more important than the individual pieces because we perceive art as a whole entity, not a random assortment of parts.

In the late 20th century, a man named Pierre Boudieu conducted a large-scale study on the link between taste and social class. Between the years of 1963 and 1968 Bourdieu surveyed a group of 1,217 people who he divided into groups based on their economic and cultural backgrounds.  Bourdieu found very strong similarities within the groups and this led him to believe that taste is a learned element of culture, not an inherent quality that people are born with.  He divides taste into three categories: low brow, middle brow and high brow.  A person who has grown up around money and a culturally rich lifestyle will be more apt to like a “legitimate” work such as the song “Well-Tempered Clavier” than a person who was raised around “popular” works such as “insert popular work here.”

I strongly disagree with Bourdieu for many reasons.  His assumptions of what is legitimate and what is not are completely biased on social class.  According to Bourdieu, a large percentage of the population is automatically doomed to lowbrow taste with no consideration of the individual.  These assumptions are just as bad if not worse than racism.  Social class does not make one more tasteful than another.  Simply listening to a particular song or viewing a piece of art does not mean that one fully grasps its aesthetic essence.  Furthermore I believe that Bourdieu’s theory has become obsolete with the rise and widespread use of the Internet.  We are now in a new age, the information age in which cultural and social boundaries have become blurred and the standard of taste is eroding.

Before the invention and widespread use of the Internet there were indeed societal barriers to entry to “highbrow” art.  If one wanted to hear the latest piece by the symphony or view the most esteemed art of the time, a monetary payment was necessary.  Today a bum on the streets of New York can walk into a public library, access the internet, put on headphones and enjoy the Sydney Opera just as much or more than a person who is actually there.  In the past information and art was shared physically but today a song, dance, or piece of art can be sent to the farthest reaches of the globe in milliseconds.

We all like good things, but what can a person do to recognize pure aesthetic beauty from artistic garbage?  David Hume attempts to answer this puzzle in On the Standards of Taste. Hume opens his essay by showing the reader the wide varieties of taste and the difficulty of having people agree on what constitutes good taste.  Most people firmly believe that it is impossible to achieve a universal standard for what is good or the “Catholic and universal beauty.”  Although, according to Hume, if an ancient work of art is still popular, it must be inherently good because it has withstood the tests of time and human judgment.  Therefore, there must be a standard of taste.  In order to effectively judge whether a piece of art is good, one must start with the “organs” that relay senses to the brain.  As evident in the Don Quixote example, some people possess finer-tuned senses than others.   In order to properly critique a piece of art, one must develop a full understanding of the genre; listening to more classical music and studying its components will make you a more worthy critic of it.  The biggest mistake in judging is in not taking the time to look at the full picture or “perusing.”  Hume says that the standard of taste can be seen only by fully analyzing every part of each piece being compared.  According to Hume, a critic must be able to identify each individual component of a work of art.  The next step is to compare the piece in question to similar pieces.  The final component in the quest for the standard is a non-biased judgment.  Hume states that the only mind that can properly discern good taste from bad taste is “a mind free from prejudice.”   In conclusion, Hume has not explicitly told us what is tasteful and what is not, but he has given us deliberate instructions so that we can do it ourselves.

Around the same time that Hume was searching for the standard of taste, a man named Immanuel Kant wrote an essay that also deals with standardizing taste.  The difference is that Kant focuses on the specific characteristics that make a work beautiful.  The Critique of Judgment spells out guidelines for determining whether or not an object is aesthetically beautiful.  Similar to Hume, one of Kant’s major topics is that taste must be separate from all personal bias.  In order to achieve a “pure judgment of taste” the critic must be impartial to emotions and purpose of the work, in other words, disinterested.    A piece of government propaganda cannot be aesthetically beautiful because it was born with the purpose to persuade.  Pure art should have no purpose; it should simply be.  There are many things that are considered pleasurable.  Musical notes, the color green, flowers, all are pleasing to the senses but they are not beautiful in themselves.  Kant proposes that it is not the individual parts that make something beautiful, but the “delineation” or form of the components.  Aesthetic judgment must therefore be based in logic and not in the senses.  In the words of Kant, “ a pure judgment of taste has for its determining ground neither charm nor emotion-in a word, no sensation as the material of aesthetic judgment.”  One must put all charms aside and look only at the form in order to recognize pure beauty.  By following these guidelines one can recognize which works of art have legitimate beauty and those that are merely charms.

While Hume and Kant discuss the standardization of taste and teach the reader how to recognize true beauty in art, Pierre Bourdieu seeks to draw connections between taste and social standing.  Although very different from the essays by Hume and Kant, one can assume that Bourdieu has derived some of his understanding of taste from their works.   The Aristocracy of Culture asserts that there are strong correlations that show that taste is influenced by socio-economic factors.  Taste is a taboo subject in the world of sociology and has been further mystified by people who argue that taste is something that should be unspoken; if you do not know what it is you do not have it.  Bourdieu attempts to dispel the mist that surrounds taste with a scientific approach rather than a psychological approach.  Between the years of 1963 and 1968 Bourdieu surveyed a group of 1,217 people who he divided into groups based on their economic and cultural backgrounds.  Bourdieu found very strong similarities within the groups and this led him to believe that taste is a learned element of culture, not an inherent quality that people are born with.  He divides taste into three categories: low brow, middle brow and high brow.  A person who has grown up around money and a culturally ric lifestyle will be more apt to like a “legitimate” work such as the song “Well-Tempered Clavier” than a person who was raised around “popular” works.  People of low cultural and economic statures have a limited exposure to legitimate, tasteful works and therefore have low brow taste.  Thus, having so-called “good-taste” is reserved for the social elites who have grown up surrounded by sophisticated works of art and the rest of us are left enjoying what everybody else is enjoying.