Black Friday 2017 Online Shopping Statistics 

Black Friday 2017 Statistics

Black Friday 2017 Broke Online Shopping Records

American Shoppers Spent $5 Billion in 24 hours this Black Friday – Brick and Mortar vs. Online Shopping

Data from Adobe Digital Insights shows that American shoppers spent over $5 billion in less than 24 hours.  That is a 16.9% increase in the amount shoppers spent online on Black Friday 2017 compared with what they spent on Black Friday 2016.  The digital retail giant Amazon sold over 200,000 toys within the first five hours!  Big-box retailers and shopping malls malls recorded lower sales compared to online retailers.  Put differently, the modern consumers are willing to spend more in online shopping.  Prime example of a great e-commerce store is HKparts.

Brick and mortar vs. online shopping – Black Friday 2017

It is no secret that online shopping is placing a huge dent in brick and mortar retail spending especially during the holidays.  ShopperTrack, a data analytics company that measures the number of shoppers visiting stores showed that the number of shoppers in stores reduced by at least 1% compared with the Black Friday 2016.  As the online savvy businesses witness their number of customers increasing, large companies like JCPenney, Macy’s, Sears and Gap have seen their sales decline.


Why most consumers are shopping online

It is evident that most people prefer digital shopping over the conventional shopping.  People love shopping while still in their bed or while on the go, not to mention the possibilities it gives to people who are disabled or do not drive.  Moreover, because of the many choices and price options, online shopping gives the shopper more control over the experience.  The prices can be lower and there are more options to choose from.  There are many reasons why the online sales exceeded the brick and mortar sales on Black Friday 2017. Some of the reasons include:


Fewer expenses

When shopping in retail stores, you are likely to spend more than you would when shopping on an online platform.  Some of the extra expenses are related to traveling, eating out and impulsive buying decisions.  You tried it on already, now you are reaching for the credit card!


Avoid crowds

Most individuals want to avoid crowds when shopping.  A crowd will force you do hurried shopping and create road rage when it comes to parking.  There are some people who would not step foot in a Best Buy on Black Friday even if they were giving out flat screen TV’s for free!


Discreet purchases

Everyone will agree that some things are better if they remain private.  Online shoppers are able to purchase adult items, lingerie, undergarments and personal items without the associated embarrassment.

Easy to compare prices


Online shops have made research of prices, products and their reviews easier than ever before. Online stores have also provided us with the ability to share reviews and information with other shoppers to let them know if they should buy a product or stay away from it.


When shopping online, you will get numerous products and brands from several sellers at one ecommerce store. You can therefore learn about the latest international trends without having to travel.  Also, you will not be limited to a geographic area when shopping.


Monday Motivational /

Weekend highlights

Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. ~ Napoleon Hill

Winter is coming! Channel 7 Boston News has tips for us for the upcoming winter months.


Tuesday Industry related humor /

Company news

What do you say we bounce like a bad email?

We strive to capture your target market using our social media management skills and services. We will work with you, our client, to ensure that your goals are met and your message is communicated properly.


Wednesday Original content /

Ask a question

Did you know? Adults 18-34 are more like to follow a brand through social networks such as Instagram, Facebook and Twitter.

Is your business page optimized?  More and more businesses are using Facebook to build meaningful relationships with clients.  Call us, we can help!


Thursday Share Industry related news /

Share company blog

Snapchat now has a feature called Promoted Stories allowing businesses to promote themselves in between Snapchat user’s organic stories. “Snapchat’s new Promoted Stories format gives advertisers their own slot in the app’s Stories tab”



Friday Original Content with Call to Action/ Weekend Buzz

Happy Friday! Follow us on Snapchat @VisualMediaMKT!

 ‘Tis the season to be jolly!  Where is your favorite place in Boston to see holiday lights?


Saturday Community based news / Tips / Trending topics

 Live video on Instagram and Facebook has quickly turned into the hottest social media trends of 2017.  We predict growth of this technology and more opportunities for businesses to make meaningful connections.


We are on Pinterest are you? Reach more audiences with more platforms.

— “With the vast amounts of unstructured social data, the myriad of social media influencers and the growing number of requests for service via social channels, marketers can often get overwhelmed.”


Artificial Intelligence is coming to Social Media Marketing


“Throwing more bodies at the problem doesn’t usually help much so marketers are beginning to explore AI-based tools to help them better leverage the power of social media.

As a participant in this growing technology category, Lux Narayan, CEO of Unmetric, an AI-powered social media metrics company, has been following the category closely. Narayan admits “The whole social space has a lot of noise. It’s very difficult to disambiguate one company from the other.  But I think there are distinctive patterns in what companies do. And indeed, in where they’re starting to deploy AI within each of those subdomains. More specifically, they fit into six broad areas within social.”


Sunday Community based news /

Tips / Trending topics


 Are you planning to go to a concert or show in Boston this December?  These are on our list:

Boston Pops with Keith Lockhart – Holiday Pops – Boston Symphony Hall
Kiss 108’s Jingle Ball – TD Garden  
Christmas with the Celts – City Winery
A Christmas Celtic Sojourn – Cutler Majestic Theatre
Chris Botti -Wilbur Theatre
Suzanne Vega – City Winery
Boston Ballet: The Nutcracker – Boston Opera House
The Mighty Mighty Bosstones – House of Blues


Keeping an eye out on your most popular tweets and Facebook posts can give you a great idea on topics for future blog posts.  Search for trending #hashtags to see what people are talking about.


Make your Facebook posts memorable. Create posts that will entertain, educate, or inspire your followers.  


 The new year is just around the corner!  We are truly thankful for the opportunities to help other businesses every day and are looking forward to 2018 with optimism and excitement.  What are your resolutions for the New Year?  Ours are growth and success for our clients and ourselves.


 Success requires focus and dedication to your craft.  “Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. “~ Swami Vivekananda

The Nonprofit – Marketing Advantages for Charities

At the various spectacles of candies at your local candy store, you may have become entranced by the shapes, sizes, and textures of the various candies; but have you ever wondered how they were made or how they got their shapes? Well, it’s more than just mere chance, using specifically tailored equipment, hobby candy makers can achieve factory perfect candies, in their very own homes. Charitable candy making is great and and entertaining to help the children to the elderly. Using a nonprofit and charity organization for candy making will make anyone happy!

The secret really isn’t a secret at all. It’s all behind the equipment and supplies that are used during the crafting process of the candy. After the ingredients have been mixed, the mixture will be poured into specific molds that help shape the candy into the delectable creation you hold in your hand today.

Candy molds are one of the many tools you’ll use to shape the candy into the decorative shapes that we have today. Candy molds are a form of candy supplies, which is a utensil which is used during the candy making process. While you may not be able to find the supplies at your local grocery store, you may find all of these candy supplies at select craft stores or even specialized candy making stores online or in your town. Although, the internet offers a much larger range of selection compared to your local craft stores. This is my favorite place to shop for new candy making utensils.

Molds can be made from everything, including wood, plastic, silicon or even nonstick metal sheets. However, the typical mold tray is made from silicon or plastic because of its ability to not grab hold of the candy (nonstick qualities) which can severely damage the representation of the candy if it becomes stuck in the mold. These molds come in a variety of shapes and may even come in specialized molds that are specific to the holidays (Christmas for instance). Regardless of what you wish to create, there’s a high chance that you’ll find a mold for it. Whether it’s pumpkins for Halloween, or dove moldings for a wedding, if you look hard enough for it, chances are you’ll find the mold to meet your needs, especially for nonprofits.

Of course, there’s more to know about molds. There are two types of candy molds; the first one being flat which is ideal for beginner hobbyists. The other is an actual mold like that of your muffin pan tin you’re accustomed to. Only, instead of being round hollow holes in the pan, the holes in your candy mold will reflect the shape you wish the candy to look like. This lovely gift will make your charitable organization collect more donations, all for candy!

Aside from the candy molds, every hobbyist should have a few utensils and equipment on hand, even if they’re just getting started. While it’s not a comprehensive list for a charity or nonprofit, the following utensils are the basic necessities to have on hand.


  • A Candy Cutter- Used to help cut the candies into their perfect shapes, some come in a variety of designs which can help add creative flair to your candies.
  • A Candy Thermometer- Some candies such as taffy require a specific cooking temperature in order to turn out correct. Taffy is one candy that is particularly “picky” about this. Unless your ingredients are at an ideal temperature, the taffy won’t turn out.
  • Candy Paint- Not necessary unless you want to paint designs on your candies * typical choices are chocolates and even fudges*.
  • Spatulas- They’re typically made from a nonstick material that helps remove candy easy.
  • A Candy Scoop- Helps make pouring and scooping of candy easy. They’re typically used to transfer bulk quantities of candy to one container to another.
  • Dipping forks- Ideal for making truffles, and even lollipops. They come in a variety of flavors and colors.

Of course, this small basic list will get you started with your candy making endeavors, but the most important thing about this list is that it’s more affordable than to get halfway through creating some candy and realizing that candy making isn’t for you. My advice is to purchase the minimum of candy making supplies and truly get out there to determine if candy making is for you. If you do decide you want to make it a serious hobby, you can invest more money of course.

Happy candy making!

Custom Design Partners, Jacksonville FL

By Moley,