Black Friday 2017 Broke Online Shopping Records
American Shoppers Spent $5 Billion in 24 hours this Black Friday – Brick and Mortar vs. Online Shopping
Data from Adobe Digital Insights shows that American shoppers spent over $5 billion in less than 24 hours. That is a 16.9% increase in the amount shoppers spent online on Black Friday 2017 compared with what they spent on Black Friday 2016. The digital retail giant Amazon sold over 200,000 toys within the first five hours! Big-box retailers and shopping malls malls recorded lower sales compared to online retailers. Put differently, the modern consumers are willing to spend more in online shopping. Prime example of a great e-commerce store is HKparts.
Brick and mortar vs. online shopping – Black Friday 2017
It is no secret that online shopping is placing a huge dent in brick and mortar retail spending especially during the holidays. ShopperTrack, a data analytics company that measures the number of shoppers visiting stores showed that the number of shoppers in stores reduced by at least 1% compared with the Black Friday 2016. As the online savvy businesses witness their number of customers increasing, large companies like JCPenney, Macy’s, Sears and Gap have seen their sales decline.
Why most consumers are shopping online
It is evident that most people prefer digital shopping over the conventional shopping. People love shopping while still in their bed or while on the go, not to mention the possibilities it gives to people who are disabled or do not drive. Moreover, because of the many choices and price options, online shopping gives the shopper more control over the experience. The prices can be lower and there are more options to choose from. There are many reasons why the online sales exceeded the brick and mortar sales on Black Friday 2017. Some of the reasons include:
When shopping in retail stores, you are likely to spend more than you would when shopping on an online platform. Some of the extra expenses are related to traveling, eating out and impulsive buying decisions. You tried it on already, now you are reaching for the credit card!
Most individuals want to avoid crowds when shopping. A crowd will force you do hurried shopping and create road rage when it comes to parking. There are some people who would not step foot in a Best Buy on Black Friday even if they were giving out flat screen TV’s for free!
Everyone will agree that some things are better if they remain private. Online shoppers are able to purchase adult items, lingerie, undergarments and personal items without the associated embarrassment.
Easy to compare prices
Online shops have made research of prices, products and their reviews easier than ever before. Online stores have also provided us with the ability to share reviews and information with other shoppers to let them know if they should buy a product or stay away from it.
When shopping online, you will get numerous products and brands from several sellers at one ecommerce store. You can therefore learn about the latest international trends without having to travel. Also, you will not be limited to a geographic area when shopping.
Monday Motivational /
Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. ~ Napoleon Hill
Winter is coming! Channel 7 Boston News has tips for us for the upcoming winter months.
Tuesday Industry related humor /
What do you say we bounce like a bad email? https://www.pinterest.com/pin/271553052505296065/
We strive to capture your target market using our social media management skills and services. We will work with you, our client, to ensure that your goals are met and your message is communicated properly.
Wednesday Original content /
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Did you know? Adults 18-34 are more like to follow a brand through social networks such as Instagram, Facebook and Twitter.
Is your business page optimized? More and more businesses are using Facebook to build meaningful relationships with clients. Call us, we can help!
Thursday Share Industry related news /
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Snapchat now has a feature called Promoted Stories allowing businesses to promote themselves in between Snapchat user’s organic stories. “Snapchat’s new Promoted Stories format gives advertisers their own slot in the app’s Stories tab”
Friday Original Content with Call to Action/ Weekend Buzz
Happy Friday! Follow us on Snapchat @VisualMediaMKT!
‘Tis the season to be jolly! Where is your favorite place in Boston to see holiday lights?
Saturday Community based news / Tips / Trending topics
Live video on Instagram and Facebook has quickly turned into the hottest social media trends of 2017. We predict growth of this technology and more opportunities for businesses to make meaningful connections.
We are on Pinterest are you? Reach more audiences with more platforms.
— “With the vast amounts of unstructured social data, the myriad of social media influencers and the growing number of requests for service via social channels, marketers can often get overwhelmed.”
Artificial Intelligence is coming to Social Media Marketing
“Throwing more bodies at the problem doesn’t usually help much so marketers are beginning to explore AI-based tools to help them better leverage the power of social media.
As a participant in this growing technology category, Lux Narayan, CEO of Unmetric, an AI-powered social media metrics company, has been following the category closely. Narayan admits “The whole social space has a lot of noise. It’s very difficult to disambiguate one company from the other. But I think there are distinctive patterns in what companies do. And indeed, in where they’re starting to deploy AI within each of those subdomains. More specifically, they fit into six broad areas within social.”
Sunday Community based news /
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Are you planning to go to a concert or show in Boston this December? These are on our list:
Boston Pops with Keith Lockhart – Holiday Pops – Boston Symphony Hall
Kiss 108’s Jingle Ball – TD Garden
Christmas with the Celts – City Winery
A Christmas Celtic Sojourn – Cutler Majestic Theatre
Chris Botti -Wilbur Theatre
Suzanne Vega – City Winery
Boston Ballet: The Nutcracker – Boston Opera House
The Mighty Mighty Bosstones – House of Blues
Keeping an eye out on your most popular tweets and Facebook posts can give you a great idea on topics for future blog posts. Search for trending #hashtags to see what people are talking about.
Make your Facebook posts memorable. Create posts that will entertain, educate, or inspire your followers.
The new year is just around the corner! We are truly thankful for the opportunities to help other businesses every day and are looking forward to 2018 with optimism and excitement. What are your resolutions for the New Year? Ours are growth and success for our clients and ourselves.
Success requires focus and dedication to your craft. “Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. “~ Swami Vivekananda